Eye for Image launches blog

Over the past couple of years I've established a genuine (I hope!) and very useful friendship with Aaron Bateman who works at Eye for Image, a copywriting agency in Copenhagen. The guys and girls there, led by Aaron, have now launched a blog for that extra bit of freedom in putting forward opinion and general pontification on all things EFI related - social media, language, Denmark, and much more.

Aaron's blog, Something Rotten (linked on the right as well), is also a much-visited site of mine and his photos are definitely making me want to visit Copenhagen for real instead of simply sitting in
Kastrup Airport transfer lounges waiting for a flight back to Finland. Check out the EFI blog and Something Rotten; there's much worse things you could do with a spare few minutes.

Downtime: how do you deal with it?

I'm rubbish at not being busy; it's been a quiet period for work from all my customers. Things are picking up now, but the last few months have tested my patience as well as my confidence. The trick is in keeping things ticking over in these lulls.

What do I do? I read. I scan blogs for tips. I look back over previous work to learn how to tweak it better next time for the same client. I read books to keep my eye in; getting back into reading properly has done my confidence the world of good. As a freelance writer I get struck by 'the fear' sometimes - can you still churn it out for other people on demand?

Thing is, all it takes is one or two bits of work that just flow out, as happened with a newsletter I did for a client last week, and bang, back comes the buzz and the confidence.